When: May 1-5

Where: No 2201 Linfeng Highway, Chongming district

During the 2025 Shanghai Shopping Festival, Jiangnan Sanmin Cultural Village — located in the northern and central parts of Chongming Island — is presenting a series of cultural and shopping experiences.

The village is focusing on traditional folk culture, folklore, traditional Chinese culture and intangible cultural heritage.

A montage display of exciting moments from past events at Jiangnan Sanmin Cultural Village. [Photo/I Go Shanghai WeChat mini program]

Highlights include:

- Enjoy discounted tickets to the scenic area and receive shopping coupons with no minimum spend required.

- Shop for local Chongming specialties and receive exclusive gifts.

- Try your hand at traditional activities like touhu — an ancient game where contestants throw arrows into wine pitchers — dragon dancing and hands-on folk crafts like natural fabric tie-dyeing.

Source: I Go Shanghai WeChat mini program

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