The business circles are bustling, and the homestay industry is obviously warming up, the scenic spots bringing forth new ideas about various kinds of activities... During the Spring Festival this year, various business entities in Chongming launched wonderful activities, which are favored by the public, and the local business, culture and tourism consumption market is full of bright spots.

The Overlay of Preferential Activities in Business Circles

Selected "Prefabricated Dishes" Are Popular

During the Spring Festival in the Year of the Rabbit, Chongming is decorated with lanterns and colored hangings. Various business entities explore new business forms, new models and new paths, which sets off a new round of consumption boom in the prosperous new year.

It is found that Chongming’s business circles have launched many discount activities for the Spring Festival. During the Spring Festival, Chongming Wanda Plaza held activities with the theme of "coming to Chongming Wanda for the 2023 Spring Festival", such as watching the most beautiful fireworks, Shanghai-style talk shows, fairytale stage dramas, and lottery. The sales volume of the 7 days of the festival increased by more than one time compared with that before the festival. The customer influxes on the fourth day of the lunar year reached more than 140,000 person-times, ranking the first among the Wanda Plazas in Shanghai.

In addition, the Ximen Store of Lianhua Supermarket launched a promotional activity themed "I would like to see you in Lianhua"; The Nanmen Store of the NGS Supermarket sponsored activities such as "Greeting the Spring Festival, Embracing Fortune and Buying Festival Goods". During the Spring Festival, the major business enterprises in Chongming launched a series of activities to promote consumption, making the urban atmosphere return quickly.

It is worth mentioning that in this year's Spring Festival, prefabricated dishes have become another new choice for family consumption. The Mingzhu Lake Resort has created the semi-finished gift box package for the Spring Festival. The Huabo Guest Hotel has launched the Chinese New Year's Eve meal box. The Yingdong Resort has launched the Chinese New Year's Eve meal prefabricated dishes for the whole family... All kinds of catering businesses in the district have also offered a variety of prefabricated dishes, allowing consumers to take top chefs home.

The Homestay Industry Recovered

"Boiling Tea around Stove" Going Popular

With the rapid recovery of the tourism market, many tourists come to Chongming for the Spring Festival, thus driving the recovery of the homestay industry in Chongming. All the homestay operators create a New Year's atmosphere and offer a residential experience full of festival atmosphere. The tourists say that Chongming has a stronger flavor of the Chinese New Year compared with the urban area, and various experience projects launched by the homestay industry were also rich.

In the festival atmosphere of Chongming’s homestay industry, local characteristic activities are naturally indispensable. At Uncle Gu's Farmhouse, tourists can experience making Chongming cakes by hand. Putting fillings according to their own preferences, watching the freshly-baked Chongming cakes with sweet smell and having a bite to experience its glutinous texture, they feel very satisfied. Tourists can make rabbit puppets with Chongming’s local cloth and experience the fun of weaving cloth in Shihua Homestay. The New Year picture-printing activity, sponsored by Zhigu 1984, is as popular as ever. The woodcut print for peace praying can be taken back home and hung on the door, meaning to bring good luck home.

Recently, "Boiling Tea around Stove" has become a reserved program of many homestays, and it is popular with young people. In the Jiuju Homestay of Zhongxing Town, family members watch the tea boiling and taste the roasted oranges around the stove. The atmosphere was happy and warm. "It's very cold outside, so it’s very comfortable for everyone to sit together, bake and chat," said Mr. You, a tourist.

Tourist Attractions Going Popular

"Rabbit Theme" Becomes Hot

During the Spring Festival, 21 A-level scenic spots in Chongming have launched the ticket promotion activity of "Enjoying Spring Festival and Preferentially Traveling in Chongming", and offered free tours, half-price tours and discount tours in the scenic spots. Colorful theme activities attracted many tourists.

The old scenic spots bring forth the new through the old. Changxing Island Country Park has introduced more dynamic sports such as forest elastic magic-net and forest crossing. In Dongping National Forest Park, tourists make sand paintings, taste Chongming Wafers, participate in the Spring Festival turntable activity and encounter cartoon dolls. Xisha Mingzhu Lake Scenic Area launched experience activities related to fish braised with firewood and chicken braised with firewood. Dongtan Wetland Park organizes a New Year's Party, where tourists enjoy special activities of watching bird, tasting food, drawing lucky bags, camping at night, cooking tea and so on. 

New scenic spots gain widespread popularity. Yuhaitang Scenic Spot has newly built Straw Castle, Straw Maze, and Animal Kingdom. Xishishang Industry Tourism Scenic Spot has launched an activity themed "Festival Shopping and Lucky Drawing" to attract tourists.

"Rabbit" is the theme element of many scenic spots this Spring Festival. Dongping National Forest Park has set up a pet park in the Year of the Rabbit. Tourists have close contact with cute rabbits. In Sanmin Culture Village, tourists celebrate the Chinese New Year with the "Intangible Rabbit" to feel the charm of traditional culture. Qianxiaoju sponsors an array of activities such as guessing riddles with rabbits, making rabbit hats, driving away the Monster Nian with firecrackers and waist drums, which gain popularity among the children.

The three islands of Chongming are jubilant in the festival, and the culture and tourism market is sound.